Having already established herself as a successful ad and publication agency, her and husband Brian Kaardal (the Coffee News man) launched the first ever What’s On in Campbell River, Comox Valley, and Port Hardy to share local events, activities, clubs and activity groups in 2007.

Growing to include a digital interface and multiple regional publishers, Cathy and team uncovered their genius as creative marketing strategists and designers. And with digital media on the rise, social media integration, web-ads, and the like had become a routine part of the What’s On Digest’s value added tradition for many clients.

In 2015, Benny McGrath (Cathy’s son) began converting content from the magazine into fun, shareable videos. Within months the “Must See Events” videos had become a way for client’s to ‘taste and see’ the benefits of online video marketing and by 2017 video ads and shareable motion graphics had become a major part of the What’s On Digest mediascape.

In 2018, the online media aspects of What’s On Digest had become a prominent and valuable service to many clients including a range of new “digital-only” businesses.

And so What’s On Media was born.

A company to accommodate the range of digital, traditional, and multitouch media and marketing services available from the same people that have served Vancouver Island businesses under the What’s On Digest banner since 2007.

Now What’s On Media offers customized marketing campaigns, consultation, and piece-by-piece media project management for small-medium sized businesses here in Campbell River, throughout Vancouver Island, and even across continents. From 2002 to today, our mission has been the same; to create a message that connects people and builds community.